WHICH IS BETTER:
FACEBOOK OR INSTAGRAM
Instagram vs Facebook for SOCIAL MEDIA Marketing:
Instagram and Facebook (now known as Meta) may be owned by the same parent company, but the two social platforms are very different. For the average user, nothing matters other than the default settings. (For example, I need to limit my Instagram scrolling to a 15-minute limit per day, but I haven't logged into my personal Facebook in years.
Let's start with some background information.
Instagram vs. Facebook: Background
But the platforms were created with different goals in mind in very different environments, and it`s a good idea to understand that before we get into the differences today.
These platforms were created a few years apart, but Instagram was launched after the launch and market saturation of the iPhone ushered in the mobile-first era and after Facebook`s rise to prominence changed our relationships with social media.
Instagram started the year the social network came out.
Now let's move on to the main Instagram and Facebook differences you need to know.
Instagram vs Facebook: Audience
Both social networks have huge audiences worldwide. Instagram and Facebook achieved 1 billion users in 7.7 and 8.7 years, respectively, and have continued to grow ever since.
number of users
Both Facebook and Instagram have significant users, but Facebook's audience is much larger. Facebook has 2.9 billion monthly users and Instagram has 2 billion monthly users. Chart showing the most popular social networks by usage
It's important to note that Facebook user growth has stagnated over the past five years, while Instagram has been growing steadily.
User's age and gender identity
The minimum age to create a profile on both Facebook and Instagram is 13. This is important for marketers to take notice because it means there are children on both platforms.
However, young people under the age of 18 only make up about 7% of Instagram users. More than 60% of Instagram users are between the ages of 18 and 34, with women making up a slight majority in this age group.
That said, if you're targeting leads in their 20s and 30s, especially women in that age group, Instagram is a great place to reach your audience.
On the other hand, Facebook misrepresents the age and is predominantly male. About 50% of Facebook users are between the ages of 25 and 44. Almost 30% of all Facebook users are male between the ages of 25 and 44.
WHICH IS BETTER:
FACEBOOK OR INSTAGRAM
Instagram vs Facebook for SOCIAL MEDIA Marketing:
Instagram vs. Facebook: Engagement
Knowing your audience and potential audience is great, but as a marketer, you know that engagement is how to determine whether or not your social media strategy is effective.
The most important engagements for the Instagram algorithm are:
Likes
Comments
Saves
Profile visits
Time spent on page
The most important engagements for the Facebook algorithm are:
Reactions
Comments
Shares
Link clicks
Time spent on page
Engagement benchmarks
Here are some average engagement benchmarks for Facebook:
Post engagement vs page fans for all post types is 0.07%. Compared to Page fans, engagement on posts with photos is 0.12%.
Engagement for video posts compared to Page fans is 0.08%. Engagement of link posts versus page fans is 0.04%. Post-status engagement compared to page fans is 0.11%. As you can see, photo posts and status posts have the highest engagement rates. You still need to test with your audience, but it's best to start with these types of posts.
Here are our average engagement metrics:
Post engagement versus page fans for all post types is 0.07%. Compared to Page fans, engagement on posts with photos is 0.12%.
Engagement for video posts compared to Page fans is 0.08%. Engagement of link posts versus page fans is 0.04%. Post-status engagement compared to page fans is 0.11%. As you can see, photo posts and status posts have the highest engagement rates. You still need to test with your audience, but it's best to start with these types of posts.
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Below are average engagement metrics on Instagram.
All post types have an engagement rate of 0.54%. Photo posts have an engagement rate of 0.46%. Video posts have an engagement rate of 0.61%. Carousel posts have an engagement rate of 0.62%. Again, carousels and video posts are a great place to start, whether you're customizing Instagram for your brand or sprucing up an existing page.
It's also worth noting that Instagram has a higher average engagement rate than Facebook. It's a good reminder that because people use Facebook and Instagram differently, it's not always the best way to compare what you're doing on one platform to another.
compared to time spent on Instagram. Facebook
Remember when I confessed to limiting my time on Instagram? I'm not the only one who finds the platform interesting. Last year, users spent an average of 11.7 hours per month on Instagram.
But compared to Facebook, it's nothing. Users spent an average of 19.7 hours per month on this platform.
Average time spent on the platform or app per user per month on Instagram and Facebook.
And that's per user!
If you promote and share the right content on your brand profile, there are many opportunities to engage your audience.
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WHICH IS BETTER:
FACEBOOK OR INSTAGRAM
Instagram vs Facebook for SOCIAL MEDIA Marketing:
Instagram vs. Facebook: Content
There are many reasons to open a social media app. You can open it out of habit when you're bored, out of curiosity when you want to know what your friends and family are doing, or out of necessity when you're considering a purchase and want to see a product in action. .
It's impossible to know what your audience is looking for every time they visit Facebook or Instagram, but you can use your existing data to make an informed guess and post more interesting content.
Here's what Facebook users typically search for on the platform.
54% are looking for fun or entertaining content. 55% track or research brands and products. 59% always check the latest news and current events. 71% send messages to friends and family. 64% post or share photos and videos. An Instagram post from a bakery in Massachusetts.
Most people use Facebook to connect with friends and family. In other words, make sure that your business page doesn't create a distraction. Avoid pages that are too salesy and try to be chatty instead. Here's what Instagram users are commonly searching for on the platform:
61% are looking for fun or entertaining content. 62% track or research brands and products. 51% always check the latest news and current events. 51% write letters to friends and family. 70% post or share photos and videos.
As you can see, more people are turning to Instagram to discover brands and products. This is a good sign to highlight product reviews and customer testimonials with lots of photos and videos using this social network.
content type
The biggest difference between Instagram and Facebook content is that Instagram posts require a photo or video. Facebook allows you to post different types of content, including text messages and link exchanges.
Here's a quick overview of what you can share on Instagram and Facebook.
Types of content you can share on Instagram:
picture.
Instagram posts contain photo or video content. Photos tend to get less attention, but that doesn't mean you want to skip them entirely. Instead, opt for carousel posts that share multiple photos simultaneously for better engagement. story. Instagram Stories are ephemeral posts that contain videos or photos that get a lot of attention. Especially since it's the first post you see at the top of your Instagram feed.
It's a great place for customers to re-share content tagged with your brand. Instagram Live. Instagram Live allows you to shoot videos and interact with your customers in real time. This is a great way to provide a Q&A or engage people in a product presentation. coil.
An Instagram reel is a 15- or 30-second video that can get you tons of views on Instagram. Unlike Instagram Stories content, Reels are in your feed. It's also a great place to re-share if you've created TikTok content. Facebook video example
Here are the types of content you can share on Facebook.
status update.
You can use status updates to share posts with text, photos, videos, and a link to your profile feed. event. You can set up a Facebook event for any person or virtual program you host for your followers to view and respond to invitations.
live.
Facebook Live is similar to Instagram Live. It provides a way to broadcast and interact with your followers in real time. photo or video. Instagram is more of a visual network, but Facebook still allows you to post photos and videos. And Facebook users still want them. So, be sure to share your brand photos, products, and behind-the-scenes content here.
Furniture company Floyd uses Facebook status updates with photos and links to let followers know when an item is back in stock.
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WHICH IS BETTER:
FACEBOOK OR INSTAGRAM
Instagram vs Facebook for SOCIAL MEDIA Marketing:
Instagram vs. Facebook: Industry
To be clear, businesses in any industry can create a profile and increase their followers on Instagram or Facebook. However, some industries are better suited to certain platforms or others.
Industry on Instagram
Industries that tend to do well on Instagram are those that adapt easily to the visual nature of their content, the direct customer connection the platform provides, and the strong market for social media influencers.
health and beauty.
The beauty industry is astonishingly personal as well as wonderfully visual. In fact, Harvard Business School found that 67% of shoppers turn to influencers to discover new products. This makes Instagram an easy task to increase your organic following and build brand awareness.
Apparel and accessories brands: Just like the beauty industry, fashion relies heavily on visuals in its marketing. Also, like the beauty industry, influencers play a huge role in growing fashion brands on social media. 50% of Instagram look to influencers for outfit or clothing inspiration.
Food and restaurants: One of the reasons that the food industry does so well on Instagram is the way the platform encourages user-generated content. Food brands can let their customers speak for them—which, as we know, is always so much more effective.
Industries on Facebook
Here are a few industries where Facebook works particularly well for growing organic following and encouraging engagement:
Real estate: Remember that the demographic of Facebook users is a bit older than Instagram and that the platform allows for visual content as well as link sharing, something that is crucial to an industry like real estate. Travel: Like real estate, travel is highly visual and relies on links and more information than is common in Instagram content formats.
REPORT found that the Facebook travel page received an average of 591,000 impressions, compared to 351,000 profile visits for travel business accounts on Instagram. Education: Facebook is the most popular social media platform for education marketing.
This may be because Facebook users are older on average and therefore more likely to be parents of school-aged children. Anyway, if you work for an educational technology company or higher education institution, it might be worth testing your account. School Social Media Facebook Posts
Business types on Instagram and Facebook
All types of businesses can grow followers on Instagram and Facebook, but some are better suited to these platforms and are more likely to succeed than others.
Consumer-facing brands tend to be more successful at growing social media followers organically across all platforms, especially Instagram and Facebook. It makes sense given the nature of the connection, whether it's live video or communication and sharing between accounts.
One type of business that should be on both Facebook and Instagram?
electronic commerce. Instagram and Facebook support direct selling and both are very effective. However, more and more marketers are reporting that the highest ROI is when Instagram sells a product.
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Instagram vs Facebook: Ads
An organic strategy on Instagram and Facebook shouldn't depend on an advertising strategy. However, they must be complementary. The more you grow and know about your organic audience, the more you can target your ads if you decide to advertise on the platform.
Here are the types of Instagram ads you can use:
image advertising
Instagram story ads
video ad
carousel ad
ad collection
Explore Ads
Shopping Ads on Instagram
drum advertisement
Here's an overview of the Facebook ad types.
image advertising
video ad
Merry-go-round
instant experience
collection
Facebook lead ads
slide show
facebook messenger ads
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Frequently Asked Questions
Why is Instagram so successful?
Instagram content is more engaging than other platforms.
Visual content is the best way to connect with your followers, and Instagram only focuses on high-quality visual experiences. The most effective audience acquisition platform with hundreds of millions of daily active users.
Which platform pays the most?
Many big brands and influencers use Instagram to advertise and monetize through paid promotions. This gives content creators more opportunities to earn a generous income due to their popularity. Most content creators use Instagram's live feature to connect with their followers.
What's better for business Facebook or Instagram?
Instagram and Facebook serve different purposes. People find you on Instagram and follow your business account to engage with your brand. Facebook, on the other hand, offers a much more informative or professional platform that caters to a large audience with different expectations.
Which social networks are more profitable?
Facebook and Instagram, the two main pillars of the meta platform, generate the most revenue. YouTube ranked third and LinkedIn ranked fourth, ahead of TikTok and Snapchat.
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